Job Description

Join our Marketing Team at Helen of Troy as our Social Content & Influencer Marketing Coordinator (hybrid work onsite and from home), and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell , PUR , Braun , Vicks , Hot Tools , Drybar , Curlsmith , and Revlon . Together, we build innovative and useful products that elevate people's lives everywhere every day!

Look around your home, and you'll find us everywhere:

In your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Work Location – Boston, MA

What you will be doing:

The Social Content & Influencer Marketing Coordinator is responsible for providing overall support to the Social and Influencer Marketing team with a key focus on storytelling through original content and campaigns. This person will support overall brand awareness as well as dotcom and retail partner growth through strategic review and UGC campaigns, help identify the latest social trends on TikTok and Reels and are dedicated to pop and internet culture. This role will work closely with cross-functional teams including Trade, Brand Marketing and Digital Marketing as well as external partners.

• Leads all aspects of Beauty Skeepers review and UGC campaigns ensuring all campaigns meet business goals, retail partner deadlines and assets are distributed to the broader marketing teams. This includes conducting regular campaign audits to enhance Skeepers platform.

• Is responsible for the conceptualization and setup of Skeepers campaigns ensuring they’re strategically crafted to meet business goals

• Track and supervise campaign completion and serve as liaison between brand and influencers

• Partner with Trade team to identify campaign opportunities and ensure retail needs are met

• Identify top performing influencers within Skeepers platform and add to internal influencer database

• Work closely with Influencer Marketing Manager to measure and report campaign metrics

• Manage content folders for all product campaigns including new product launches and existing products

• Coordinate new content and distribute folders to Trade, Brand, Social and Digital teams

• Build original social content supporting Beauty social channels including TikTok and Instagram. Ensure content is on trend, relevant to channel, educational, fun, captivating, and exciting.

• Conceptualizes and facilitates production and editing of short-form video results

• Is quick to react to the latest trends, sounds, memes, and opportunities

• Supports social content creation of new launches, evergreen initiatives, and retail requests

• Research, brainstorm and present new, creative content ideas that align with overall marketing themes

• Works with Trachtenberg social team to identify and react to weekly trends

• Presents opportunities to Social Media Manager/Influencer Marketing Manager

• Assists with other core campaign elements/tasks including influencer outreach and UGC tracking

• Works with Influencer Manager to vet, connect and distribute influencer content materials.

• Works with Social Media Manager to source and compile UGC and support community management tasks

Skills needed to be successful in this role:

• Ability to coordinate, prioritize, and deliver multiple projects concurrently under time constraints.

• Proven track record to work optimally in cross-functional teams

• Collaborative, service oriented, strong attention to detail

• Positive, passionate, and upbeat

• Comfortable in an evolving, fast-paced office environment

Minimum Qualifications:

• BA/BS in Marketing or equivalent

• 2+ years of proven experience in CPG, beauty, or fashion.

• Experience working in prestige beauty is highly desired (particularly Sephora, Ulta and Nordstrom).

• Knowledge of beauty industry and social marketing trends

• Comfortable in front of a camera to create content

• Strong proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

• Authorized to work in the United States on a full-time basis.

Preferred Qualifications:

• Marketing, influencer, social media, and content creation experience highly desired

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands. Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

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For more information about Helen of Troy, visit . You can also find us on , , , Instagram and .

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status or any protected basis.

We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.

Incorporated in1968,Helen of Troy has grown into a leadingglobal consumer products company with career opportunities in North America, South America, Europe and Asia. We offer creative solutions for our customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO®, Hydro Flask®, Osprey®, Honeywell®, PUR®, Braun®, Vicks®, Hot Tools®, Drybar®. Most of these brands rank #1 or #2 in their respective categories.

We boldly bring brands into our family, where we nurture what makes them great.We collaborate internally and externally, always striving to provide the consumer-centricinnovation, operational excellence, scale, global reach, and stellar shared services tomake them soar.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.

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