Senior Paid Search Manager Job at PEBL, Palo Alto, CA

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  • PEBL
  • Palo Alto, CA

Job Description

Overview

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Purpose in Every Position
Pebl puts a world of talent at your fingertips. With our AI-powered Global Work Platform, companies can hire, pay, and manage employees in 185+ countriesremoving risk, red tape, and guesswork from global growth. Backed by more than a decade of compliance leadership and local expertise, Pebl helps businesses move fast, stay compliant, and scale with confidence. With Pebl, companies everywhere can hire great talent anywhere.

Where Your Work Moves the Needle.
At Pebl, every team member drives our success. Joining us means more than filling a roleyoure accountable for results and impact. Our values guide how we operate, execute, and collaborate across borders. By putting them into action, youll help us scale faster, compete harder, and lead the future of global work.

What Makes You a Great Fit

The Senior Paid Search Manager will be responsible for overseeing the day-to-day management of paid search marketing initiatives, with a focus on strategy development for dedicated accounts. They will function at a highly efficient level, utilizing advanced execution skills and maintaining relationships with key clients. The role involves increasing responsibility and accountability for campaign execution, as well as providing opportunities for mentoring junior team members.

How You'll Make An Impact
  • Lead the management of paid search programs, including strategic approaches, bid recommendations, execution details, budgets/accounting, and overall goal achievement.
  • Develop positive relationships within the search community, vendors, and Directors to ensure optimal service levels and results.
  • Develop keyword lists using identified brand territory and review industry, proprietary, and agency tools. Build and analyze keyword lists, analyze search volume, and make recommendations.
  • Write initial drafts of ad creative text ads based on briefing materials, website content, and direction.
  • Traffic, upload, and QA keywords, using the Bid Management Tool process.
  • Interface daily with direct search teams, engines, and platforms to ensure continuous performance and diagnostic checks.
  • Run reports as requested in Bid Management Platform and engine UIs, including tracking reports and invoice reconciliation.
  • Provide alerts of under or overspend and pacing of the account.
  • Create Excel pivot tables, formulas, graphs, and charts to monitor, track, and evaluate campaign performance analytics based on KPI targets and baselines.
  • Complete budget tracking documents and review them with management.
  • Stay current on industry trends and updates regarding tools and User Interfaces (e.g., AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.).
  • Build or assist in crafting POVs, standard methodologies, and key process documentation.
  • Define and implement campaign strategy, working closely with other internal departments to develop fully integrated search campaigns.
Qualifications
  • 6 or more years of experience in paid search management.
  • Proven track record of managing successful paid search campaigns and achieving performance goals.
  • Experience with bid management tools and analytics platforms.
Our Commitment to You

At Pebl, were committed to supporting our team with comprehensive rewards and benefits designed to meet diverse needs across roles and locations. Our core offerings include:

  • Flexible Time Off Take the time you need to recharge.
  • Parental Leave Support for growing families.
  • Health and Dental Insurance Where applicable, to cover you and your loved ones.
  • Retirement Savings + Employee Incentive Plan Plan for the future while sharing our success.

Please visit our career page for more information.

Pebl is an Equal Opportunity Employer.
We power global teams and believe diverse perspectives drive innovation and impact. Employment decisions at Pebl are based on qualifications, merit, and business needs. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other status protected by applicable law. Were committed to fostering an inclusive culture where every teammate can thrive and do the best work of their careeranywhere in the world.

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
  • Industries: Software Development

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Job Tags

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