Job Description

Base Salary

$130,000.00/yr - $170,000.00/yr

Role Summary

The Director, Digital Creative & Content Strategy will lead the creative strategy and development of new IP, creators, and formats within the Fandom Network. This role combines studio development and digital producer responsibilities, requiring a buyer and seller mindset through a digital creator and fan lens.

Key Responsibilities

• Lead the creative development slate and incubation of digital-first IP and creator-led formats across platforms.
• Shape creative strategies & initiatives to test, incubate, and scale emerging formats, talent and franchises.
• Identify and evaluate top digital creators, emerging IP, and innovative content formats for potential digital development or adaptation.
• Translate creative concepts or IP into platform-native formats and iterate based on learnings.
• Maintain deep knowledge of creator communities, fan culture, and platform innovation to inform development opportunities & priorities.
• Collaborate with creators to understand goals, define brand identities, storytelling approaches, and audience growth strategies aligned with platform-native formats and best practices within defined budgets.
• Provide notes on creative concepts, outlines and edits that align the project to digital storytelling and platform best practices.
• Develop and deliver strategic and creative pitch materials for internal stakeholders, creators, and external partners.
• Partner with internal development teams, Business Affairs, and other studio departments to structure talent & production deals, packages and business models in alignment with broader studio objectives.
• Shepherd projects from concept to execution, then transition projects to creators / production units along with the Channel Management team for channel, programming, and audience strategy.
• Ensure that creative and strategic plans are documented, actionable, and aligned with the studios overall goals.

Requirements

• 8+ years of experience in creative development at a studio, digital media, content strategy, or related areas within entertainment or platform-based companies.
• Proven track record of developing and launching creator-led or digital-first content.
• Strong relationships with creators and deep connection to the creator ecosystem and digital culture.
• Strong understanding of digital platforms, audience trends, and fandom-driven ecosystems.
• Demonstrated ability to collaborate across creative, business, and strategic functions.
• Excellent communication, presentation, and organizational skills with ability to manage multiple priorities in a complex studio environment.
• Highly motivated self-starter with strong creative judgment, strategic acumen, and the ability to translate digital trends into business opportunities.
• Entrepreneurial mindset, able to work independently and drive initiatives from concept through execution.
• Passionate about storytelling, innovation, and the evolving relationship between studios, creators, fans, and IP.

Compensation

The anticipated base salary for this position is $130,000 to $170,000. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant, years of relevant experience, level of education, professional licenses held, and applicable location.

Equal Opportunity Employer

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics. SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law. To request an accommodation for participating in the hiring process, please contact SPE_Accommodation_Assistance@spe.sony.com.

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